Foot Levelers Press Kit



Foot Levelers is the world’s leading provider of custom-made orthotics. We also design custom orthotic footwear like our lines of Shoethotics®, Sandalthotics®, custom orthotic flip-flops, and other therapeutic products, serving healthcare professionals and their patients for over 70 years.





  • Year Founded: 1952, Dubuque, Iowa
    • Moved to current headquarters in Roanoke, Virginia: 1988
  • Privately Held
  • A B2B Company: Foot Levelers is a medical device distributor and does not currently sell products directly to patients. To help achieve optimal results with our custom products, patients must be assessed and properly fitted by a healthcare provider, who will supervise their usage.
  • About Our Customers: Foot Levelers serves mainly Chiropractors. We also work with providers in Podiatry, Physical Therapy, Massage Therapy, and many other healthcare professions.
  • Office locations:
    • Roanoke, Virginia, U.S.A. (headquarters)
    • Sydney, Australia
  • Countries Served: Over 80
  • Owner and CEO: Kent S. Greenawalt — See Bio below
  • President: Jamie Greenawalt — See Bio below


Foot Levelers Inc.
518 Pocahontas Ave.
Roanoke, Virginia 24016
Phone: 800.553.4860



Silvia Kiremitjian 

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Kent. S. Greenawalt, Chairman and CEO Kent Greenawalt

Bio: Kent S. Greenawalt is CEO of Foot Levelers, Inc., a Roanoke-based company that designs and manufactures custom-made foot orthotics, products that have helped millions of patients overcome pain and improve their health. Now in business for over 70 years, Foot Levelers has operated in Roanoke since 1988. Kent is also the founder and Chairman of the Foundation for Chiropractic Progress, a 501(c)3 non-profit that strives to promote the benefits of Chiropractic care to the public.

Kent has helped revolutionize the way healthcare providers treat patients by developing and patenting dozens of products in the United States and abroad. The orthotics designed by Foot Levelers—each pair custom-built based on a 3D mold or scan of a patient’s feet—are backed by more research than any other competing product with dozens of articles that speak to their efficacy in treating pain, improving athletic performance, and enhancing overall wellness.

As Chairman of Foot Levelers’ Educational Division, Kent leads the way in providing educational seminars for healthcare providers around the globe. Kent is an avid philanthropist, supporter of research and education, and recipient of dozens of awards. He has served on the United States Bone and Joint Decade (USBJD) Board as a member at large.


Jamie Greenawalt, President Jamie Greenawalt


“Every day I wake up and think about how we can help support chiropractic care and expand it to the masses. I have grown up witnessing the life-changing benefits of chiropractic care and its contribution to overall wellness through my association with Foot Levelers. In the words of Kent S. Greenawalt, ‘The best is yet to come.’”


Building on her recent responsibilities as senior vice president of business development and decades of experience at Foot Levelers overseeing customer support, technology, marketing, sales and educational development, Jamie brings seasoned expertise with global business operations that will drive operational and financial performance excellence on a worldwide level.

The opportunity to lead Foot Levelers in sustainable growth for the years ahead aligns with her successful record in unifying diverse groups to achieve results on a global scale. This invaluable perspective applies to the multitude of activities that will advance the many segments of the healthcare community.

Over the years, Jamie has proven to be an innovative, knowledgeable and thoughtful executive leader, and has earned the respect and admiration of not only Foot Levelers employees, but also industry professionals who seek out her perspectives on the profession. The ongoing growth of Foot Levelers has been largely achieved through her dedication to expanded partnerships with academic institutions, healthcare organizations and healthcare providers. She is recognized as a consensus builder who understands the importance of meaningful business development and creating revenue based upon global needs.

Jamie is a third-generation member of a family business that has dedicated itself to advocating for healthcare providers and their treatments to help patients around the world. Her grandfather Dr. Monte H. Greenawalt founded Foot Levelers over 70 years ago and created an organization that has been in the forefront of a preventative course of treatment that aligns with the chiropractic profession’s emphasis on proactive and natural care.

Jamie holds a Master of Business Administration degree from the University of Missouri. She earned an undergraduate degree in Global Studies and Environmental Science at the University of the South (Sewanee) and was named a Distinguished Young Alumni in 2017. She has served the World Bank in Washington D.C. in their agriculture, food and nutrition security programs, as well as the United Nations’ Food and Agriculture Organization (UNFAO) in Rome. She worked alongside governmental and private sector entities on implementing strategies to advance access to basic health care and sustainable nutritious food. Her duties also included empowering and educating female business owners on securing credit and financial stability.

She has been receiving weekly chiropractic care for nearly 40 years and firmly believes that these treatments, along with proper nutrition, contribute to her quality of life and continued health.

She is passionate about giving back to the community and has served on numerous boards, including Women LEAD, Give to the World and North Cross School alumni board.

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Whether it’s relief for low back pain or joint pain; support and comfort for the diabetic foot; or simply a desire to reach peak performance in sports or in life, Foot Levelers has a custom orthotic that’s right for every patient.

Foot Levelers custom-made functional orthotics are…

  • Scientifically proven to help relieve pain, improve the body’s performance
  • Backed by proven science, dozens of research studies and over 70 years of experience
  • Custom-made, hand-crafted for the patient’s unique health needs and goals
  • Covered by a 1-year, 100% money-back guarantee

Why we’re different

3 Arch Advantage™, exclusive to Foot Levelers: Each foot has three arches, not just one. Only Foot Levelers custom-made orthotics are designed to balance and support each of the foot’s three arches, with patented 3 Arch Advantage™.

The Power of Custom Orthotics comes from their unique architecture based on a 3D image or foam impression of the feet, performed by a skilled health professional. No two pairs are alike.

Your Feet are Just as Unique as Your Fingerprints. That means your size 9 feet are not the same as your neighbor’s size 9 feet (in fact, if you’re like most people, there are even significant differences between your right foot and left!).

Mass-produced over-the-counter insoles can only address general conditions, for “general feet,” as if such a thing exists. They can’t account for differences between the right and left foot, and they certainly can’t include specific corrections and accommodations for a patient’s specific feet, body, and health condition(s).


“My Foot Levelers custom orthotics have not only helped me avoid foot surgery but enabled me to walk and run as much as I want without any foot pain. I want to say THANK YOU for a durable, effective, and amazing product.”
- Thor J., ultramarathoner (read full testimonial)

“Foot Levelers’ custom orthotics have made my life a lot better. For years, I could not stand or walk on hard surfaces without serious pain in my legs and back. With Foot Levelers, I can walk and stand on hard surfaces for a much longer period of time.”
- Ted W.

“I was having a lot of back pain and decided to have a foot scan performed. I had previously purchased three different types of orthotics over the years with very few results. They never really felt comfortable. I decided to purchase custom orthotics from Foot Levelers… They felt good immediately! It has contributed to less foot and back pain.”
- Judith

“I am a high school student and play multiple sports. My feet spend a lot of time in football cleats and track spikes. They had started to hurt so I had a foot scan done. It turns out I was not getting enough support in my shoes and the bones of my feet were starting to separate. I had custom orthotics made for my tennis shoes and after a few weeks my feet started feeling great again!”
- Nick

“I’m writing to share a great big ‘Thank You!’ Last spring I was having intense issues with a neuroma, and as a long-distance backpacker, this was a big problem. I visited my Chiropractor and she adjusted my feet and measured me for a pair of Foot Levelers orthotics.

I received them in June, right before I began a 530-mile backpack trip. I began the trip with some trepidation since my neuroma was still acting up. The more I walked with the Foot Levelers, the better my foot felt! Six weeks later, I finished my hike and I am ever so grateful to my Chiropractor and to Foot Levelers for helping make that possible.”
- Sandy B., Nevada City, California

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Foot Levelers custom orthotics are worn by professional athletes like NFL players and pro golfers and by folks around the world who just want to live happier, healthier, more pain-free lives. Founded by a Chiropractor in 1952 to help his patients’ results improve, today Foot Levelers serves nearly half of the Chiropractors in the United States and thousands more around the world.

We offer a wide range of custom orthotic styles for men, women and children. They include the Mother Nurture™ System, the only custom orthotics made just for pregnancy and post-pregnancy.



Family of Products 2023

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Founded in 1952, 2022 marked Foot Levelers’ 70th Year of helping patients lead happier, healthier, more pain-free lives. Click here to look back at some of the things that make us, us.


Workout for Payout
By working out and staying fit, employees can earn free, 100% employer-sponsored healthcare, plus extra vacation days, gift cards, orthotics, shoes, and more. Foot Levelers also has an on-site gym and free personal trainer who works with employees twice a week to meet their fitness goals.

Cruising with our Colleagues
Yes, you read that right! Every five years, Foot Levelers treats employees to a tropical cruise. Take in the breathtaking sights while cruising with your co-workers on a fun-filled vacation, courtesy of the company.

Halloweeeeeeen! (and other goofy celebrations)
We take the holidays seriously. Every year departments compete for who has the best group costume.

The Foot Levelers Blue Ridge Marathon
Since 2013, we’ve proudly been the title sponsor of American’s Toughest Road Marathon, which has contributed over $3.2 million to the local economy. Many of our associates participate in the event and volunteer on race weekend.

Opportunities for Professional Development through courses, training, and more.


Foot Levelers knows we wouldn’t be what we are today without the support of our doctors, our patients, and the communities we serve. Giving back is important to us.


Deadly Tornado Relief: In 2021, in response to the catastrophic tornados that hit five southern and midwestern states that December, Foot Levelers matched all donations up to $250,000, with proceeds benefitting the American Red Cross.

9/11 Relief: Two of this country’s bleakest moments spurred our CEO to create a challenge among his Chiropractic network, pledging to match up $200,000 to aid 9/11 families and relief efforts. Not only was the gift matched; it topped out at $600,000.

Hurricane Katrina: Again in 2005, when Hurricane Katrina devastated New Orleans, Kent put out the same challenge, again raising close to $600,000 toward relief efforts.

Ontario Wildfires and West Virginia Floods: In 2016, Foot Levelers donated over $75,000 worth of shoes to victims of the massive wildfires in Canada and to the flood victims of Greenbrier County, West Virginia.

Junior Achievement of Southwest Virginia: Kent recently challenged the community to raise money for Junior Achievement of Southwest Virginia by offering to match up to $50,000 (if the challenge was completed within 5 days!). Over $55,000 was raised as a result, for $105,000+ total toward Junior Achievement’s youth programs.

Supporting the Chiropractic Profession: Over the years, Foot Levelers has opened a number of Chiropractic health centers and educational campus buildings, funded Chiropractic research studies, established college scholarships for aspiring DCs, and more. Foot Levelers also hosts dozens of educational seminars and free webinars each year, all aimed at helping the Chiropractic practitioner be the best DC they can be.

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