Foot Levelers featured on CBS affiliate WDBJ7 for innovative "Workout for Payout" Program

ROANOKE, VIRGINIA—February 9, 2016—Foot Levelers was recently featured on CBS affiliate WDBJ-7’s evening newscast in a story about our unique Workout for Payout program. With Workout for Payout, employees track their exercise and healthy habits to earn points toward free health insurance, among other perks. The segment is viewable online on Foot Levelers blog and Facebook page and at

Workout for Payout keeps the treadmills and elliptical machines of the Foot Levelers’ gym packed, as reporter Noelle Saunders’ piece showed. Using an online tracking system, employees record healthy behaviors like workouts, fresh fruits and vegetables consumed, and preventative care visits to earn “points” that can be redeemed each quarter for 100% employer sponsored health insurance. Additionally, employees can earn extra vacation days, Foot Levelers’ products, and more.

“One of my favorite expressions is, ‘If you wear out your body, where are you going to live?’” says Kent Greenawalt, Chairman and CEO of Foot Levelers. “Over the years, the Workout for Payout program has become a part of our culture—and it continues to be an astounding success in more ways than one. In addition to employees enjoying the obvious health benefits like weight loss, more energy, and less reliance on medication, we’ve noticed the program teaches discipline and builds character. Plus,” he adds, “I love to see our employees happy and healthy. It really shines through in the positive attitude they bring to work each day.”

A wellness-focused company, Foot Levelers is also the title sponsor of The Foot Levelers Blue Ridge Marathon, based in its hometown of Roanoke, Virginia for four years in a row. The Foot Levelers Blue Ridge Marathon is America’s toughest road marathon, covering 7,430 feet of total elevation change. In 2015 alone, the marathon ushered in $556,000 to the region. This year it takes place April 16th, 2016. Register now at