Foot Levelers has a lot of friends and customers in Canada, so when we heard about the devastating wildfire in the province of Alberta, we wanted to help.
The fire, which ignited May 1 and was brought under control July 5,
L-R, Chris and Josh work together to pack up the shoe donation at Foot Levelers’ headquarters in Roanoke, Virginia
forced Canada’s largest-ever evacuation–90,000 people in the region were forced to flee, many of them to Edmonton, Alberta’s capital city about four hours drive south from rural Fort McMurry. More than 1.4 million acres of land and 2,400 homes and other buildings were destroyed.
The donation arrived at Edmonton Emergency Relief Services on July 8th, full of new, high-quality footwear for men, women and children from brands like Franco Sarto, Clarks, P.W. Minor, Aetrex, Florsheim, and Acorn. The 704 pairs are estimated at about $75,000 USD retail value.
“Footmaxx has a long history of serving the people of Northern Alberta,” said Steve Stone, General Manager of Footmaxx. “Our hearts go out to those who have lost so much. We’re honored to have the opportunity to help in our own way.”
One front of the Fort McMurry wildfire photographed on May 7th by Jonathan Hayward/AP
Foot Levelers Senior Vice President, Dawn Galbraith, added: “The hardship that the people of Northern Alberta are facing is unimaginable, and we at Foot Levelers are eager to help. Our thoughts and prayers are with those who are suffering.”
“Edmonton Emergency Relief Services would like to thank Footmaxx and Foot Levelers for their generous donation of over 700 pairs of new shoes to help support the relief efforts for the evacuees of the wildfire,” said Nicole Geoffroy, Media Relations for Edmonton Emergency Relief Services. “We appreciate all of their support in helping all the evacuee families receive these greatly needed items.”