Category: Philanthropy

Foot Levelers is more than “just” custom orthotics; we’re a technology company, too. Most of the doctors we work with use our proprietary 3D scanning technology to capture images of patients’ feet; these images are instantaneously sent through the magical interwebs to our lab in Roanoke, Virginia.

Giving Back to Our City Schools

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Many of those 3D scanning systems include a laptop pre-loaded with our scanning software to help run the machine. When doctors upgrade or switch their systems, sometimes those laptops are no longer needed, so they are returned to us. read more

Update on Rory’s Story

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Remember Rory?

We’re pleased to report that we’ve finished building his pair of custom orthotics and they’ve already made their way across the pond to Drs. Bloom and Greenfield at Stanmore Chiropractic Clinic outside of London, England. Rory and his family will come back to the clinic soon to pick up his new orthotics and make sure they’re just right (they live several hours away), and we’ll keep you posted when they do!

Here’s Tammy on our team holding Rory’s new custom orthotics before we shipped them out. read more

Rory’s Story (and The Case of the Missing Orthotic)

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The most rewarding part of working for Foot Levelers? Helping patients–no question.

And Rory’s story is one of our favorites.

Earlier this month, our gal Tammy, who works in our Sales & Service Department, read about the plight of an adorable little guy all the way across the pond in Lancashire, England. Six-year-old Rory was born four months premature, leaving him with sensory, physical, and neurological issues. He’s unable to walk, but with ongoing therapy his parents hope that one day he will. read more

Supporting Those ‘Who Risk Their Lives to Keep Us Safe’

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Team Foot Levelers was honored to kick off an unprecedented partnership with the brave men and women of Roanoke Fire-EMS this week, our hometown’s first responders. One-hundred and sixty-five of the Star City’s finest will be product-testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!

The Roanoke Press Corps was also out in force to help share the news with our community. Check out some of their recent stories:

From WSLS Channel 10: “Foot Levelers Gives Back to Roanoke Firefighters“
From WDBJ Channel 7: “Foot Levelers Partners with Roanoke Fire-EMS to Test Product Improvement“
From WSET Channel 13: “Firefighters Get Custom Orthotics from Foot Levelers“
From The Roanoke Times: “Foot Levelers Enlists Firefighters to Test New Orthotics“
From WFIR Talk Radio: “Roanoke Firefighters Receive Free Custom Orthotics During Test“
And look for a piece from WFXR Channel 21 coming soon too!

“Roanoke Fire-EMS is excited to partner with Foot Levelers on this exciting opportunity,” said Roanoke Fire-EMS Chief David Hoback. “We can’t wait to see how these custom products will benefit our firefighters.” read more

blue ridge marathon infographic specs 2017

Foot Levelers Blue Ridge Marathon: The Results are In!

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The results are in!

America’s Toughest Road Marathon just keeps getting bigger, with 2,507 registered runners–an 11% increase over last year; 600 volunteers, a brand new (official) double marathon, 10 non-profit race beneficiaries, plus runners hailing from 43 states and nine countries.

Even though warnings of severe weather forced organizers to cancel the event about five hours in, reviews were glowing (thanks, folks!).

Runner Elizabeth R. Bain of California said this about the race in The Roanoke Times: “What really made this course shine (besides the gorgeous views from the tops of the mountains)? YOU, Roanoke! From the volunteers handing out bibs and shirts at packet pick-up, to the mimosa ‘aid station,’ to the guy driving the bus where I took my DNF [did not finish], everyone was so kind and friendly! Even though I’m a slow, back-of-the-pack runner, every aid station had cheers and cowbells and plenty of aid station supplies for me.” read more

Media Alert: Foot Levelers Named as World Federation of Chiropractic’s (WFC) Premier Corporate Sponsor in Historic Agreement

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As the Exclusive Premier Corporate Partner of the WFC, Foot Levelers Further Extends Its International Presence and Legendary Support of the Chiropractic Profession

ROANOKE, VA—April 7, 2017—Foot Levelers, the world’s leading Chiropractic supplier and manufacturer of custom orthotics, has been named as the WFC’s (World Federation of Chiropractic) new Premier Corporate Partner.

Foot Levelers made the announcement just prior to the WFC’s Assembly of Members, which was held March 13-14 in Washington D.C. As the exclusive Premier Corporate Partner of the WFC, Foot Levelers further extends its international presence and legendary support of the Chiropractic profession. read more

Behind the Scenes with Junior Achievement Today

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Today at the beautiful Patrick Henry ballroom in downtown Roanoke, Kent and his wife Boska delivered the #50Kfor50K matching grant check to our friends at Junior Achievement Southwest Virginia. Here are a few shots from this exciting day.

Q&A with Kent in Our Hometown Paper

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Check out this fun and interesting Q&A with our fearless leader Kent Greenawalt in Foot Levelers’ hometown paper, The Roanoke Times. In it, Kent discusses his passion for the mission of Junior Achievement and his recent successful $50,000 challenge grant to raise money for our regional chapter. Thank you to The Roanoke Times and reporter Tiffany Holland, and congrats to Kent on behalf of your team!

Foot Levelers, Footmaxx Donate Over 700 Pairs of Shoes to Wildfire Victims

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Foot Levelers has a lot of friends and customers in Canada, so when we heard about the devastating wildfire in the province of Alberta, we wanted to help.

The fire, which ignited May 1 and was brought under control July 5,

forced Canada’s largest-ever evacuation–90,000 people in the region were forced to flee, many of them to Edmonton, Alberta’s capital city about four hours drive south from rural Fort McMurry. More than 1.4 million acres of land and 2,400 homes and other buildings were destroyed. read more

We’re Proud of Our Employee Ernestine, and Honored to Help the Victims of the W.V. Floods

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In response to the recent devastating floods in West Virginia, Foot Levelers’ employee Ernestine Critzer wanted to help. Foot Levelers is just an hour and a half’s drive from the heart of the tragedy, after all, but for Ernestine, it’s even more personal. She grew up in White Sulphur Springs, WV, located Greenbrier County, the area hardest hit. Statewide, 23 people were killed, and 14 of those were from Greenbrier. More than 1,200 homes were destroyed.

Ernestine has made several trips to her hometown since the June 23rd disaster, each time packing her car with supplies for the displaced. Foot Levelers contributed over a hundred pairs of new shoes for men, women and children and about 40 therapeutic pillows to help out. read more

Junior Achievement of Southwest Virginia to Honor Foot Levelers’ CEO

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This just in: Junior Achievement of Southwest Virginia has selected Foot Levelers’ Chairman and CEO Kent S. Greenawalt to induct into its Business Hall of Fame! The event is marked by a special awards dinner November 1, 2016 in Roanoke, Virginia, Foot Levelers’ hometown. Community business leaders are selected by a committee of their peers to recognize “their significant contributions to the Southwest Virginia region.”

If you’re in the area and want to attend the region’s “biggest night in business,” you can buy tickets here. The dinner takes place at the historic Hotel Roanoke & Conference Center downtown. read more

Life Chiropractic College West Unveils Newly Renovated Monte H. Greenawalt Health Center

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We were proud to join our friends at Life Chiropractic College West in Hayward, California for the grand opening of the newly renovated Monte H. Greenawalt Life West Health Center on April 13th. Named after Foot Levelers’ founder, the Center brings affordable Chiropractic care to the people of the San Francisco Bay Area. It also serves as a state-of-the-art learning environment for Life West students, as they work toward earning their doctorate degrees in Chiropractic.

Foot Levelers has been a big supporter of Chiropractic since the beginning, starting with our founder Dr. Monte, who was a tireless advocate of the profession. As Dr. Monte’s son and our Chairman and CEO puts it, “The health center is a fitting way to honor my father’s commitment to growing the Chiropractic profession and to helping others.” read more

Giving Back

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Behind the scenes at Foot Levelers… Here are a few shots from yesterday, when team members loaded up our truck with donations for the Rescue Mission, a homeless shelter and more serving Foot Levelers’ hometown of Roanoke, Virginia. All told, we gave the Mission 16 15-lb. turkeys, 20 lbs. of hamburger and 49 of our therapeutic pillows.

Giving is an important part of Foot Levelers’ culture. To learn more, visit www.FootLevelers.com.

Runners Break Records–and Boost Economy–at Foot Levelers Blue Ridge Marathon

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Talk about an impact! In 2015 alone, the Foot Levelers Blue Ridge Marathon ushered in $556,000 to the beautiful Roanoke region of Virginia, where Foot Levelers calls “home.” Over the past six years, the event has contributed more than $2.6 million to the local economy!

We are so proud to support the region and all the wonderful businesses and folks that inhabit it–and a big “shout out” to all the runners, fans, and Friends of the Blue Ridge Parkway organization, which the marathon supports! (Read more about the economic impact here).
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