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Tag: blue ridge marathon

America’s Toughest Road Marathon just keeps getting bigger! Foot Levelers Blue Ridge Marathon.

We Walk the Walk (and Run the Run)

Tomorrow’s the big day! The Foot Levelers Blue Ridge Marathon gets underway bright and early at 7:30 a.m. and we couldn’t be more excited!

Not only is Foot Levelers the title sponsor, we have several employees who will be competing tomorrow in America’s Toughest Road Races.  We also have several dozen more signed up to cheer on runners and hand out waters and snacks at the Mill Mountain Star Aide Station.

foot levelers marathon runners

L-R, Meet our runners: Abby, Mike, Scott, Barto, Tammy, Wayne, and Tyler

Last night, WSLS’s John Carlin interviewed our CEO Kent about the company’s support of the marathon during a half-hour live marathon special. Check out the rebroadcast here! (Kent speaks to John around 11:30, and you can see Abby in action in the story immediately following the interview). read more

The Foot Levelers Blue Ridge Marathon 2017 is Almost Here!

Excitement is building for the Foot Levelers Blue Ridge Marathon, this Saturday in Foot Levelers’ stunning hometown of Roanoke, Virginia. Known as America’s Toughest Road Marathon, the event draws brave souls from all over the country.

Once again this year, several of our employees will be taking to the course as competitors–best of luck to Tammy, Wayne, Scott, Abby, Mike, and Tyler! And as always, we’ll have a raucous group of cheerleaders and helpers up at the Mill Mountain Star Aide Station helping to hand out waters, snacks, and keeping runners’ spirits high. read more

Our Own Roanoke Star — in Training for America’s Toughest Road Marathon

Alyssa Rae from WSLS Channel 10 came and visited us yesterday to talk about our Workout for Payout program and how our own Abby Oliver is putting it to use while training for the Foot Levelers Blue Ridge Marathon! Alyssa interviewed both Kent and Abby and also shot some cool footage of Abby running part of the course!

Abby runs in our Brooks Adrenaline GTS 17 Shoethotics with InMotion custom orthotics. One of our best custom orthotics and also the most popular is the InMotion, featuring moisture and odor control. Check out a short video of Abby in action on our Facebook page! We’ll post again when the WSLS story airs. read more

Mission Accomplished! Abby Oliver at the Finish Line of America’s Toughest Road Marathon

Abby Oliver at the Finish Line of America's Toughest Road Marathon

Abby Oliver in our Sales and Service department did great in the Foot Levelers Blue Ridge Marathon this past Saturday. Liz on our team chatted with Abby at the finish line after Abby completed the grueling 26.2 miles–in her Foot Levelers’ XP3+ orthotics, no less–check out our new video here!

Big congrats to Foot Levelers’ team members Abby, Josh Barto and Steve Stone–and to all those who braved America’s Toughest Road Marathon! See you next year!

Look Who Made the Front Page!

challenge accepted abby oliverWe’re excited for our own Abby Oliver, who graces the front page of The Roanoke Times today, our hometown paper!

Abby is a rockstar in our Sales and Service department and an accomplished basketball player in her “previous life”–to say the least. The Times talked to her about training for the Foot Levelers Blue Ridge Marathon–her very first marathon, and known as America’s toughest–happening just steps from our office door tomorrow!

‘Course, Abby is no stranger to challenges.  Among a mile-long list of achievements, she was the University of Richmond’s women’s team 7th Leading All-Time Scorer when she graduated in 2012, and the nation’s best at the free throw line. Read that again: the nation’s best. Number 1, Numero Uno, Top Dog, Queen Bee. Holy wow. Before joining our team, Abby played pro overseas. read more

America’s Toughest Road Marathon Needs YOU!

blue ridge marathon volunteers

On April 16th, hundreds of runners from all over the world will descend upon Foot Levelers’ hometown of Roanoke, Virginia, for the Foot Levelers Blue Ridge Marathon, also known as America’s toughest road marathon.

And it’s not “just” the race. Down by Downtown is a three-day celebration of music with more than 50 acts performing at iconic local venues including the stunning Elmwood Park Amphitheater and at the marathon finish line.

Not a runner, but still want to get involved? Not a problem. read more

Chiro + Custom Orthotics to Treat, Prevent Common Injuries of the ‘Weekend Warrior’

Check out this great article from Kevin Wong, DC in Circle of Docs on the 5 injuries most common to the ‘weekend warrior’ and specific recommendations on how Chiropractic plus custom orthotics can help!

The timing couldn’t be better as Foot Levelers gears up for April 16th’s Foot Levelers Blue Ridge Marathon, known to athletes everywhere as America’s Toughest Road Marathon, covering 7,430 feet of total elevation change through the stunning Blue Ridge Mountains. In 2015 alone, the marathon ushered in $556,000 to the region and reached max capacity by hosting 2,000 runners from all over the world, not to mention their families, friends, fans, vendors, spectators and more. read more

Runners Break Records–and Boost Economy–at Foot Levelers Blue Ridge Marathon

Talk about an impact! In 2015 alone, the Foot Levelers Blue Ridge Marathon ushered in $556,000 to the beautiful Roanoke region of Virginia, where Foot Levelers calls “home.” Over the past six years, the event has contributed more than $2.6 million to the local economy!

We are so proud to support the region and all the wonderful businesses and folks that inhabit it–and a big “shout out” to all the runners, fans, and Friends of the Blue Ridge Parkway organization, which the marathon supports! (Read more about the economic impact here).
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80° with 100% Electricity at the Foot Levelers Blue Ridge Marathon

The clanging of cowbells, the cheers of supporters, the slapping of rubber against pavement as one by one runners crossed the finish line, exhausted but exhilarated, triumphant and often emotional — these are just a few of the sights and sounds from this weekend’s Foot Levelers Blue Ridge Marathon. The mercury surged to 80 and the sun was unrelenting, but the air hummed with excitement. Click on the images below to enjoy the short videos.

2015 Foot Levelers Blue Ridge Marathon

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David Stewart Wiley (right), Music Director of the Roanoke Symphony Orchestra, along with his 12-year-old son Misha, encouraging runners with a live rendition “Chariots of Fire” (thanks to Maestro Wiley for this clip!)

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Another view of the finish line

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More excitement from the finish line

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Amy Ostrofe of Suffolk, Virginia (runner in pink), women’s winner of the Blue Ridge Marathon with a time of just over 3:25

Meet Our Marathon Volunteers: Laura Ash

Nine days and counting until the Foot Levelers Blue Ridge Marathon! We’re pleased to introduce Laura, one of our most enthusiastic marathon volunteers. Laura helps man the Mill Mountain aid station where runners refuel with water and snacks around mile 12.

Name: Laura Ash

Years with Foot Levelers: 17

Role at Foot Levelers: “Layout Technician. When 3D foot scans or foam casting kits arrive [with foot impressions from patients], I look at the image and what the doctor says, and I design the orthotics,” based on Foot Levelers’ proprietary method. read more

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