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America’s Toughest Road Marathon just keeps getting bigger! Foot Levelers Blue Ridge Marathon.

Foot Levelers Blue Ridge Marathon: The Results are In!

The results are in!

blue ridge marathon infographic specs 2017

America’s Toughest Road Marathon just keeps getting bigger, with 2,507 registered runners–an 11% increase over last year; 600 volunteers, a brand new (official) double marathon, 10 non-profit race beneficiaries, plus runners hailing from 43 states and nine countries.

Even though warnings of severe weather forced organizers to cancel the event about five hours in, reviews were glowing (thanks, folks!).

Runner Elizabeth R. Bain of California said this about the race in The Roanoke Times: “What really made this course shine (besides the gorgeous views from the tops of the mountains)? YOU, Roanoke! From the volunteers handing out bibs and shirts at packet pick-up, to the mimosa ‘aid station,’ to the guy driving the bus where I took my DNF [did not finish], everyone was so kind and friendly! Even though I’m a slow, back-of-the-pack runner, every aid station had cheers and cowbells and plenty of aid station supplies for me.” read more

We Walk the Walk (and Run the Run)

Tomorrow’s the big day! The Foot Levelers Blue Ridge Marathon gets underway bright and early at 7:30 a.m. and we couldn’t be more excited!

Not only is Foot Levelers the title sponsor, we have several employees who will be competing tomorrow in America’s Toughest Road Races.  We also have several dozen more signed up to cheer on runners and hand out waters and snacks at the Mill Mountain Star Aide Station.

foot levelers marathon runners

L-R, Meet our runners: Abby, Mike, Scott, Barto, Tammy, Wayne, and Tyler

Last night, WSLS’s John Carlin interviewed our CEO Kent about the company’s support of the marathon during a half-hour live marathon special. Check out the rebroadcast here! (Kent speaks to John around 11:30, and you can see Abby in action in the story immediately following the interview). read more

The Foot Levelers Blue Ridge Marathon 2017 is Almost Here!

Excitement is building for the Foot Levelers Blue Ridge Marathon, this Saturday in Foot Levelers’ stunning hometown of Roanoke, Virginia. Known as America’s Toughest Road Marathon, the event draws brave souls from all over the country.

Once again this year, several of our employees will be taking to the course as competitors–best of luck to Tammy, Wayne, Scott, Abby, Mike, and Tyler! And as always, we’ll have a raucous group of cheerleaders and helpers up at the Mill Mountain Star Aide Station helping to hand out waters, snacks, and keeping runners’ spirits high. read more

Our Own Roanoke Star — in Training for America’s Toughest Road Marathon

Alyssa Rae from WSLS Channel 10 came and visited us yesterday to talk about our Workout for Payout program and how our own Abby Oliver is putting it to use while training for the Foot Levelers Blue Ridge Marathon! Alyssa interviewed both Kent and Abby and also shot some cool footage of Abby running part of the course!

Abby runs in our Brooks Adrenaline GTS 17 Shoethotics with InMotion custom orthotics. One of our best custom orthotics and also the most popular is the InMotion, featuring silver for natural odor and moisture control and Celliant, which is research-proven to help increase blood oxygen levels in the body’s tissue for a boost of strength and stamina. Check out a short video of Abby in action on our Facebook page! We’ll post again when the WSLS story airs. read more

Happy Global Running Day!

It’s not too early to register for the 2017 Foot Levelers Blue Ridge Marathonsave 15% until June 8th by clicking here! Just use the RUN4ALL code at checkout!

global running day

Mission Accomplished! Abby Oliver at the Finish Line of America’s Toughest Road Marathon

Abby Oliver at the Finish Line of America's Toughest Road Marathon

Abby Oliver in our Sales and Service department did great in the Foot Levelers Blue Ridge Marathon this past Saturday. Liz on our team chatted with Abby at the finish line after Abby completed the grueling 26.2 miles–in her Foot Levelers’ XP3+ orthotics, no less–check out our new video here!

Big congrats to Foot Levelers’ team members Abby, Josh Barto and Steve Stone–and to all those who braved America’s Toughest Road Marathon! See you next year!

Congratulations Runners, and Thanks to All!

Thank you to all the runners, volunteers, fans, sponsors and more who made the 2016 Foot Levelers Blue Ridge Marathon an outstanding success!  See you in 2017!

Look Who Made the Front Page!

challenge accepted abby oliverWe’re excited for our own Abby Oliver, who graces the front page of The Roanoke Times today, our hometown paper!

Abby is a rockstar in our Sales and Service department and an accomplished basketball player in her “previous life”–to say the least. The Times talked to her about training for the Foot Levelers Blue Ridge Marathon–her very first marathon, and known as America’s toughest–happening just steps from our office door tomorrow!

‘Course, Abby is no stranger to challenges.  Among a mile-long list of achievements, she was the University of Richmond’s women’s team 7th Leading All-Time Scorer when she graduated in 2012, and the nation’s best at the free throw line. Read that again: the nation’s best. Number 1, Numero Uno, Top Dog, Queen Bee. Holy wow. Before joining our team, Abby played pro overseas. read more

America’s Toughest Road Marathon Needs YOU!

blue ridge marathon volunteers

On April 16th, hundreds of runners from all over the world will descend upon Foot Levelers’ hometown of Roanoke, Virginia, for the Foot Levelers Blue Ridge Marathon, also known as America’s toughest road marathon.

And it’s not “just” the race. Down by Downtown is a three-day celebration of music with more than 50 acts performing at iconic local venues including the stunning Elmwood Park Amphitheater and at the marathon finish line.

Not a runner, but still want to get involved? Not a problem. read more

Ready for The Foot Levelers Blue Ridge Marathon? This Guy Is!

josh barto

We’re less than one month away from the Foot Levelers Blue Ridge Marathon, and to celebrate we’ll be introducing you to some of our fine folks here who will be running and volunteering in the big event.

Josh Barto, or “Barto” as he’s better known, has been with Foot Levelers for over 8 years and “running pretty much ever since I could walk—if you ask my mom,” he says. Though he’s worn at least half a dozen different hats at Foot Levelers, today Barto works mostly in “Mods” (that’s short for “Modifications Department,” which just doesn’t roll off the tongue quite as nicely). read more

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