Foot Levelers Blog

World’s leading provider of custom-made functional orthotics.

Tag: inmotion

Supporting Those ‘Who Risk Their Lives to Keep Us Safe’

Team Foot Levelers was honored to kick off an unprecedented partnership with the brave men and women of Roanoke Fire-EMS this week, our hometown’s first responders. One-hundred and sixty-five of the Star City’s finest will be product-testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!

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The Roanoke Press Corps was also out in force to help share the news with our community. Check out some of their recent stories:

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“Roanoke Fire-EMS is excited to partner with Foot Levelers on this exciting opportunity,” said Roanoke Fire-EMS Chief David Hoback. “We can’t wait to see how these custom products will benefit our firefighters.”

“Every new Foot Levelers product and product element must go through an intensive series of tests,” said Steve Stone, Foot Levelers Senior Vice President… “There aren’t many folks who work in tougher environments or who are harder on their feet and bodies than first responders; plus, as a company, we’re always looking for ways to give back…What better way than to support the selfless men and women who are out there every day risking their lives to keep us safe?”

Good news for our firefighters, who frequently suffer from back pain: a major clinical trial to be published in The Archives of Physical Medicine and Rehabilitation conclusively shows that Low Back Pain improves with Foot Levelers custom orthotics. We’ll be sharing more on this exciting development soon!

Our Own Roanoke Star — in Training for America’s Toughest Road Marathon

Alyssa Rae from WSLS Channel 10 came and visited us yesterday to talk about our Workout for Payout program and how our own Abby Oliver is putting it to use while training for the Foot Levelers Blue Ridge Marathon! Alyssa interviewed both Kent and Abby and also shot some cool footage of Abby running part of the course!

Abby runs in our Brooks Adrenaline GTS 17 Shoethotics with InMotion custom orthotics. InMotion features silver for natural odor and moisture control and Celliant, which is research-proven to help increase blood oxygen levels in the body’s tissue for a boost of strength and stamina. Check out a short video of Abby in action on our Facebook page! We’ll post again when the WSLS story airs.

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Alyssa interviewing Kent in Foot Levelers’ gym

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Click here to see a quick video of Abby running.

Ready for The Foot Levelers Blue Ridge Marathon? This Guy Is!

 

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We’re less than one month away from the Foot Levelers Blue Ridge Marathon, and to celebrate we’ll be introducing you to some of our fine folks here who will be running and volunteering in the big event.

Josh Barto, or “Barto” as he’s better known, has been with Foot Levelers for over 8 years and “running pretty much ever since I could walk—if you ask my mom,” he says. Though he’s worn at least half a dozen different hats at Foot Levelers, today Barto works mostly in “Mods” (that’s short for “Modifications Department,” which just doesn’t roll off the tongue quite as nicely).

Barto and the Mods Team are key to the Foot Levelers model, and one of the many reasons that nothing compares to custom. If your Foot Levelers’ custom orthotics aren’t absolutely perfect, if they don’t do what they’re supposed to do, the Mods team will work their tails off to ensure we make them right (that’s part of the Foot Levelers’ 100% Guarantee).

A self-described 5- and 10K addict, Barto is competing in the half marathon (13.1 miles).  Get to know Barto a.k.a. The Mod Man below, and look for him at the starting line!

Run 6Name: Josh Barto, better known as Barto.

Age: 31.

Position with Foot Levelers: Unofficially: Jack of All Trades. The Mod Man. Officially: Sales & Service Specialist.

You’re a big runner. How did you get into it?

My mother used to say that whenever she called me, whatever I was doing, I would always come running… I ran cross-country at school, [today] I do races all over the Roanoke [Virginia] area. I’ve just always enjoyed it and staying fit. I’ve done two Tough Mudder Races; I also play a lot of rec sports like softball, soccer, basketball, ultimate frisbee and I’m on a kickball team.

What is special to you about the Foot Levelers Blue Ridge Marathon?

The fact that this will be my first “official” half marathon… I’ve run a couple before, but never on paper or competing. My friends pushed me to do it. Plus it’s great that my employer is the title sponsor. The marathon brings so much to this area.

What’s your training regimen look like?

I average about 15 to 20 miles a week right now. I’m a 5K and 10K racer, so I just started by figuring out how far I could run the first day [of training] and then gradually increasing. I run every other day, [then] I add a either a half mile or a quarter mile, depending on how I am feeling that day. I’ve been doing that for about 2 months now.

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Josh Barto training in the Foot Levelers gym

Foot Levelers helps [with my training] by providing the company gym, plus everyone here is so supportive… We have a great Workout for Payout program that I obviously take advantage of… I do my weight training here and start my runs from here. Sometimes I train with my co-worker Abby Oliver. She’s doing the full marathon.

I’m a big trail [running] fan and it’s nice that our company is so close to the Greenways. I love being outdoors but for rainy days, the treadmills in the Foot Levelers gym are great.

A lot of runners use Foot Levelers custom orthotics to keep their bodies performing optimally and to prevent injury. How about you?

I’m lucky because I get to test some of the products before they’re introduced to market.  I was an early tester of the InMotion, which is now our top-seller… I wanted to see how it held up since I’m a big runner, and it’s fantastic. The new XP3 and XP3+ orthotics are focused toward performance, and I recommend them to a lot of people.

Meet Our Marathon Volunteers: Laura Ash

Nine days and counting until the Foot Levelers Blue Ridge Marathon! We’re pleased to introduce Laura, one of our most enthusiastic marathon volunteers. Laura helps man the Mill Mountain aid station where runners refuel with water and snacks around mile 12.

Name: Laura Ash

Years with Foot Levelers: 17

Role at Foot Levelers: “Layout Technician. When 3D foot scans or foam casting kits arrive [with foot impressions from patients], I look at the image and what the doctor says, and I design the orthotics,” based on Foot Levelers’ proprietary method.

Role at the Blue Ridge Marathon: “I hand out the water and snacks on top of Mill Mountain and I’m a cheerleader.”

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Runners crossing the starting line at the 2014 Foot Levelers Blue Ridge Marathon

What made you decide to volunteer? “The very first year I volunteered for the Workout for Payout points” [credits that Foot Levelers offers employees toward free health insurance, days off, and other goodies, earned by eating healthy, exercising, and volunteering].  “But once I got up there to Mill Mountain, I got caught up!

It’s amazing to me: watching that first wave of runners; they’re like a wave of gazelles. Then the people with physical challenges come—and it’s so inspiring…Last year there was a gentleman in a wheelchair; he had no use of his legs, he was doing it all with his arms…

All your life from this high you hear, ‘you can do whatever you put your mind to.’ Some of these runners are disabled, some of them are not so young–they’re older than I am! So seeing them out there reminds you that ‘yes, you really can do whatever you put your mind to.’ It brings that to life.”

How do you feel about Foot Levelers’ involvement in the marathon? “It makes me proud to be part of Foot Levelers, because the marathon brings so much to Roanoke, and we’re giving back to a community that has given so much to us.  We’re also showing people how our orthotics can help, whether you’re a professional athlete or just running around the block for fun.”

What are your favorite orthotics? “I like the InMotion… I have them in the shoes I’m wearing right now. I’ll be wearing them on race day too!”

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Laura Ash

Meet Our Marathon Runners: Brandon Harmon

It’s in less than 2 weeks: Runners from all over the world descend upon Foot Levelers’ hometown of Roanoke, Virginia for The Foot Levelers Blue Ridge Marathon. With over 7,430′ of elevation change through the stunning Blue Ridge Mountains, there’s a reason it’s called America’s Toughest Road Marathon.

We’ll be spotlighting a few of our company’s runners and volunteers as the event draws near. So without further adieu, meet Brandon…

Name: Brandon Harmon

Brandon competing in the 2014 Foot Levelers' Blue Ridge Marathon

Brandon competing in the 2014 Foot Levelers’ Blue Ridge Marathon

Age: 25

Years with Foot Levelers: 7

Role: Associate Hardware Technician (“I make sure all our 3D BodyView systems are up-to-date with software and ready to use!”)

Number of marathons run: “This is my second marathon—I did the Foot Levelers Blue Ridge Marathon last year—so it’s my second running event, ever!”

Training schedule: 3x weekly runs which culminate into 1 long weekend run.I started with 1 mile 3 times a week, which added up to a 3 mile run on the weekend. I try to build by 2-4 miles every week. This week I’ll run 22.”

What made you decide to participate? “It was more on a whim than anything. Last year other people were doing it, so I figured I’d give it a shot too. I wasn’t concerned about my time, just about finishing.” (He finished). “I train in the Foot Levelers’ gym or when the weather’s nice I run outside. The company has been really supportive about my participation. People like Steve Stone [VP of Operations at Foot Levelers, who is also running] have also been very helpful and encouraging.”

And how was it? “Before I was a little nervous, but I just knew I had to finish. After I was dead tired. My legs were like lead. It’s really tough on your body. I did very little training last year—I had only run up to 8 miles before doing the whole 26 mile marathon—but I’m not making that mistake this year!

How are you feeling about this year? “I’m feeling good. I think my time will be much better this year. My InMotion orthotics help me run and train at my best!”

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