Foot Levelers Blog

World’s leading provider of custom-made functional orthotics.

Tag: marathon

Mission Accomplished! Abby Oliver at the Finish Line of America’s Toughest Road Marathon

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Abby Oliver in our Sales and Service department did great in the Foot Levelers Blue Ridge Marathon this past Saturday. Liz on our team chatted with Abby at the finish line after Abby completed the grueling 26.2 miles–in her Foot Levelers’ XP3+ orthotics, no less–check out our new video here!

Big congrats to Foot Levelers’ team members Abby, Josh Barto and Steve Stone–and to all those who braved America’s Toughest Road Marathon! See you next year!

Runners Break Records–and Boost Economy–at Foot Levelers Blue Ridge Marathon

Talk about an impact! In 2015 alone, the Foot Levelers Blue Ridge Marathon ushered in $556,000 to the beautiful Roanoke region of Virginia, where Foot Levelers calls “home.” Over the past six years, the event has contributed more than $2.6 million to the local economy!

We are so proud to support the region and all the wonderful businesses and folks that inhabit it–and a big “shout out” to all the runners, fans, and Friends of the Blue Ridge Parkway organization, which the marathon supports! (Read more about the economic impact here).

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But the marathon touches more than Southwest Virginia, where it takes place: this year’s event drew athletes from 37 states – in addition to the District of Columbia – and six countries: Australia, Canada, Czech Republic, Finland, Haiti, and the United Kingdom!

We can’t wait for April 2016! It’s not too early to register for America’s Toughest Road Marathon… You can do so here.

Meet Our Marathon Volunteers: Laura Ash

Nine days and counting until the Foot Levelers Blue Ridge Marathon! We’re pleased to introduce Laura, one of our most enthusiastic marathon volunteers. Laura helps man the Mill Mountain aid station where runners refuel with water and snacks around mile 12.

Name: Laura Ash

Years with Foot Levelers: 17

Role at Foot Levelers: “Layout Technician. When 3D foot scans or foam casting kits arrive [with foot impressions from patients], I look at the image and what the doctor says, and I design the orthotics,” based on Foot Levelers’ proprietary method.

Role at the Blue Ridge Marathon: “I hand out the water and snacks on top of Mill Mountain and I’m a cheerleader.”

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Runners crossing the starting line at the 2014 Foot Levelers Blue Ridge Marathon

What made you decide to volunteer? “The very first year I volunteered for the Workout for Payout points” [credits that Foot Levelers offers employees toward free health insurance, days off, and other goodies, earned by eating healthy, exercising, and volunteering].  “But once I got up there to Mill Mountain, I got caught up!

It’s amazing to me: watching that first wave of runners; they’re like a wave of gazelles. Then the people with physical challenges come—and it’s so inspiring…Last year there was a gentleman in a wheelchair; he had no use of his legs, he was doing it all with his arms…

All your life from this high you hear, ‘you can do whatever you put your mind to.’ Some of these runners are disabled, some of them are not so young–they’re older than I am! So seeing them out there reminds you that ‘yes, you really can do whatever you put your mind to.’ It brings that to life.”

How do you feel about Foot Levelers’ involvement in the marathon? “It makes me proud to be part of Foot Levelers, because the marathon brings so much to Roanoke, and we’re giving back to a community that has given so much to us.  We’re also showing people how our orthotics can help, whether you’re a professional athlete or just running around the block for fun.”

What are your favorite orthotics? “I like the InMotion… I have them in the shoes I’m wearing right now. I’ll be wearing them on race day too!”

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Laura Ash

Meet Our Marathon Runners: Brandon Harmon

It’s in less than 2 weeks: Runners from all over the world descend upon Foot Levelers’ hometown of Roanoke, Virginia for The Foot Levelers Blue Ridge Marathon. With over 7,430′ of elevation change through the stunning Blue Ridge Mountains, there’s a reason it’s called America’s Toughest Road Marathon.

We’ll be spotlighting a few of our company’s runners and volunteers as the event draws near. So without further adieu, meet Brandon…

Name: Brandon Harmon

Brandon competing in the 2014 Foot Levelers' Blue Ridge Marathon

Brandon competing in the 2014 Foot Levelers’ Blue Ridge Marathon

Age: 25

Years with Foot Levelers: 7

Role: Associate Hardware Technician (“I make sure all our 3D BodyView systems are up-to-date with software and ready to use!”)

Number of marathons run: “This is my second marathon—I did the Foot Levelers Blue Ridge Marathon last year—so it’s my second running event, ever!”

Training schedule: 3x weekly runs which culminate into 1 long weekend run.I started with 1 mile 3 times a week, which added up to a 3 mile run on the weekend. I try to build by 2-4 miles every week. This week I’ll run 22.”

What made you decide to participate? “It was more on a whim than anything. Last year other people were doing it, so I figured I’d give it a shot too. I wasn’t concerned about my time, just about finishing.” (He finished). “I train in the Foot Levelers’ gym or when the weather’s nice I run outside. The company has been really supportive about my participation. People like Steve Stone [VP of Operations at Foot Levelers, who is also running] have also been very helpful and encouraging.”

And how was it? “Before I was a little nervous, but I just knew I had to finish. After I was dead tired. My legs were like lead. It’s really tough on your body. I did very little training last year—I had only run up to 8 miles before doing the whole 26 mile marathon—but I’m not making that mistake this year!

How are you feeling about this year? “I’m feeling good. I think my time will be much better this year. My InMotion orthotics help me run and train at my best!”

My Chiropractor Wants to See My Feet. …(Wait — What?)

You’ve finally made an appointment to see your Chiropractor. Perhaps it’s low back pain that brings you in, or bouts of throbbing headaches and you’re tired of popping pills. Or maybe you’re a runner who’s training for a big event and you’re hoping your Doctor can help you stay in tip-top shape to avoid injury. All of these are great reasons to see a Chiropractor, and some of the most common.

Appointment day arrives and the Doctor begins her exam. Suddenly, she’s asking to see the bottoms of your shoes (wait—what?) and then tells you to remove your shoes and socks completely. She leads a now-barefooted you over to what she calls a “3D digital foot scanner.” You’re instructed to “step right up.”

At this point you may be wondering: What in the world do my feet have to do with anything? Or, Did I take a wrong turn and end up at the podiatrist’s office?

As it turns out, feet have to do with a lot and there’s good reason for your Chiropractor to be interested in them. Chiropractors are trained to look at a patient’s entire body structure, and the foundation of that structure is the feet. Think of your body as a building. The way the building is put together is important, because it determines how it will hold up to stress and age. The foundation is especially important, because everything sits on top of it. When there are cracks in the walls or ceiling – in the analogy, that’s the low back pain or headaches that prompted you to call the Doctor in the first place – problems in the foundation may be to blame.

Your feet may feel just fine, but that doesn’t mean they’re not causing trouble up above. Foot imbalance or dysfunction can have ripple effects, transferring problems (and pain) to the legs, knees, hips, spine, shoulders, even skull. (The 3D foot scan helps your Doctor detect otherwise “silent” problems with the feet; so does examining the wear patterns on your shoes). We’ll talk more about foot imbalances in future posts, but in the meantime, when your Chiropractor asks to look at your feet, don’t hesitate. Good health starts from the ground up!

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Runners, On Your Mark: 30 Days and Counting til America’s Toughest Road Marathon

7,430′ of elevation change through the Blue Ridge Mountains makes The Foot Levelers Blue Ridge Marathon America’s toughest road marathon.

Are you ready? It’s not too late to join the starting line on April 18th, 2015 in Foot Levelers’ gorgeous, mountain hometown of Roanoke, Virginia. Check it out:

[vimeo http://vimeo.com/55475468]

Recently announced: Big Head Todd and the Monsters headline the post-race concert! Stay tuned for more…

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