Foot Levelers News

Leading Provider of Custom Orthotics

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Giving Back to Our City Schools

Foot Levelers is more than “just” custom orthotics; we’re a technology company, too. Most of the doctors we work with use our proprietary 3D scanning technology to capture images of patients’ feet; these images are instantaneously sent through the magical interwebs to our lab in Roanoke, Virginia. These are the “blueprints” for building patients’ custom orthotics.

Many of those 3D scanning systems include a laptop pre-loaded with our scanning software to help run the machine. When doctors upgrade or switch their systems, sometimes those laptops are no longer needed, so they are returned to us. read more

Media Alert: Foot Levelers Announces Roanoke-Based 3D Technology Division

ROANOKE, VA—September 8, 2017Foot Levelers is growing again with the expansion of its Technology Division at its Roanoke, Virginia-based Headquarters. This expansion will add jobs in engineering, management, and production. read more

Rory’s Story (and The Case of the Missing Orthotic)

Rory

The most rewarding part of working for Foot Levelers? Helping patients–no question.

And Rory’s story is one of our favorites.

Earlier this month, our gal Tammy, who works in our Sales & Service Department, read about the plight of an adorable little guy all the way across the pond in Lancashire, England. Six-year-old Rory was born four months premature, leaving him with sensory, physical, and neurological issues. He’s unable to walk, but with ongoing therapy his parents hope that one day he will. read more

Supporting Those ‘Who Risk Their Lives to Keep Us Safe’

Team Foot Levelers was honored to kick off an unprecedented partnership with the brave men and women of Roanoke Fire-EMS this week, our hometown’s first responders. One-hundred and sixty-five of the Star City’s finest will be product-testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!

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The Roanoke Press Corps was also out in force to help share the news with our community. Check out some of their recent stories:

Tammy foot levelers orthotics firefighters

“Roanoke Fire-EMS is excited to partner with Foot Levelers on this exciting opportunity,” said Roanoke Fire-EMS Chief David Hoback. “We can’t wait to see how these custom products will benefit our firefighters.” read more

Foot Levelers Blue Ridge Marathon: The Results are In!

The results are in!

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America’s Toughest Road Marathon just keeps getting bigger, with 2,507 registered runners–an 11% increase over last year; 600 volunteers, a brand new (official) double marathon, 10 non-profit race beneficiaries, plus runners hailing from 43 states and nine countries.

Even though warnings of severe weather forced organizers to cancel the event about five hours in, reviews were glowing (thanks, folks!).

Runner Elizabeth R. Bain of California said this about the race in The Roanoke Times: “What really made this course shine (besides the gorgeous views from the tops of the mountains)? YOU, Roanoke! From the volunteers handing out bibs and shirts at packet pick-up, to the mimosa ‘aid station,’ to the guy driving the bus where I took my DNF [did not finish], everyone was so kind and friendly! Even though I’m a slow, back-of-the-pack runner, every aid station had cheers and cowbells and plenty of aid station supplies for me.” read more

We Walk the Walk (and Run the Run)

Tomorrow’s the big day! The Foot Levelers Blue Ridge Marathon gets underway bright and early at 7:30 a.m. and we couldn’t be more excited!

Not only is Foot Levelers the title sponsor, we have several employees who will be competing tomorrow in America’s Toughest Road Races.  We also have several dozen more signed up to cheer on runners and hand out waters and snacks at the Mill Mountain Star Aide Station.

foot levelers marathon runners

L-R, Meet our runners: Abby, Mike, Scott, Barto, Tammy, Wayne, and Tyler

Last night, WSLS’s John Carlin interviewed our CEO Kent about the company’s support of the marathon during a half-hour live marathon special. Check out the rebroadcast here! (Kent speaks to John around 11:30, and you can see Abby in action in the story immediately following the interview). read more

Our Own Roanoke Star — in Training for America’s Toughest Road Marathon

Alyssa Rae from WSLS Channel 10 came and visited us yesterday to talk about our Workout for Payout program and how our own Abby Oliver is putting it to use while training for the Foot Levelers Blue Ridge Marathon! Alyssa interviewed both Kent and Abby and also shot some cool footage of Abby running part of the course!

Abby runs in our Brooks Adrenaline GTS 17 Shoethotics with InMotion custom orthotics. One of our best custom orthotics and also the most popular is the InMotion, featuring silver for natural odor and moisture control, as well as Celliant® to help with increased energy, performance, strength, and stamina.  Check out a short video of Abby in action on our Facebook page! We’ll post again when the WSLS story airs. read more

Breaktime Bliss

Our team works hard to build the world’s best custom-made orthotics, but like our CEO is fond of saying, “If you wear out your body, where are you going to live?” That’s why Foot Levelers offers our employees an on-site gym, free access to a personal trainer twice a week, and free, 100% employer-covered health insurance. Today, we welcomed a team of masseuses from Daniel’s Institute of Massage for a little break-time R&R! Many thanks to these talented professionals and a big shout-out to Foot Levelers’ People Department for bringing them in! read more

We’re Racing for the Cure and We Hope You Will, Too: Susan G. Komen & Foot Levelers

Meanwhile back at the ranch in Roanoke, Virginia, Foot Levelers’ hometown….

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L-R: Elizabeth Hand, Mission Coordinator, and Catherine Warren, Executive Director of Susan G. Komen Virginia Blue Ridge

We welcomed two very special guests yesterday, Catherine and Elizabeth from Susan G. Komen Virginia Blue Ridge chapter. Elizabeth spoke to our employees about breast care and early warning signs of breast cancer, while Catherine was busy signing up employees for the Susan G. Komen Virginia Blue Ridge Race for the Cure on April 29th (a week after the Foot Levelers Blue Ridge Marathon).

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Susan G. Komen’s mission is to “save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.” They do incredible, life-saving work raising awareness and if — when — a cure is developed, it will be thanks in part to the millions that Komen invests in research.  Now that’s a mission we can get behind. read more

Junior Achievement of Southwest Virginia to Honor Foot Levelers’ CEO

This just in: Junior Achievement of Southwest Virginia has selected Foot Levelers’ Chairman and CEO Kent S. Greenawalt to induct into its Business Hall of Fame!  The event is marked by a special awards dinner November 1, 2016 in Roanoke, Virginia, Foot Levelers’ hometown. Community business leaders are selected by a committee of their peers to recognize “their significant contributions to the Southwest Virginia region.”

If you’re in the area and want to attend the region’s “biggest night in business,” you can buy tickets here. The dinner takes place at the historic Hotel Roanoke & Conference Center downtown. read more

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