Patient Communication ToolboxPatient Communication Toolbox

Do you have patients who LOVE their orthotics or are ready for a new pair? We created this toolkit to help build your practice and to provide you with several resources to reach out to patients.

BACK TO BUSINESS TIPS

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Back to Business: Custom Orthotics as a Revenue Stream

Join us for a revenue on how to create a revenue stream through custom orthotics.

2 p.m., Wednesday, May 20

Communication Tips by Dr. Brian Jensen

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Dr. Lindsay Daniels of Robbinsdale, MN talks about communicating with patients on social media and reaching out to MDs about sending patients to her practice.

SOCIAL MEDIA CONTENT

Download Social Media Graphic to share with Patients

Suggested copy for social media post: Don’t let pain stop you from making your aspirations a reality. Make an appointment to get your feet scanned for Foot Levelers custom orthotics.

Download Social Media Graphic to share with Patients

Suggested copy for social media post: No matter what your goals are, make sure you are supported. We provide Foot Levelers custom orthotics to help reduce pain and protect the body. Make an appointment for a foot scan today!

Download Social Media Graphic to share with Patients

Suggested copy for social media post: Make sure you have comfort and support, no matter the adventure. Foot Levelers custom orthotics are made just for you, and come in several shoe types. You will love them! Give us a call to schedule your appointment.

Download Social Media Graphic to share with Patients

Suggested copy for social media post: Most flip-flops are bad for your body. But Foot Levelers has the healthiest flip-flops because they come with built-in arch support, just for you! Give us a call to discuss getting your feet scanned for custom flip-flops!

Download Social Media Graphic to share with Patients

Reorders Graphic

Suggested copy for social media post: Love your custom orthotics? It may be time for a new pair. A new scan is not needed. Give us a call to discuss.

Download Social Media Graphic to share with Patients

On Your Feet All Day

Suggested copy for social media post: Standing on your feet a lot can not only cause foot pain, but pain in the back and knees. Custom orthotics can help relieve the stress put on your body from prolonged standing. Call us to schedule a foot scan!

Download Social Media Graphic to share with Patients

Collapsed Arch

Suggested copy for social media post: This is a great look to see how collapsed arches in your feet can create pain throughout the body. The solution to collapsed arches is custom orthotics! Give us a call to schedule a foot scan.

Download Social Media Graphic to share with Patients

Low Back Pain

Suggested copy for social media post: 80% of people will have low back point at some point in their lives. Oftentimes imbalances in the feet are the source of low back pain. We provide Foot Levelers custom orthotics because they are research-proven to reduce low back pain by 34.5%! Call us to schedule an appointment.

Download Social Media Graphic to share with Patients

Plantar Fasciitis

Suggested copy for social media post: Have sharp pain in your heel? It could be plantar fasciitis. We offer Foot Levelers custom orthotics, which helps reduce foot pain by properly positioning the foot. Give us a call to schedule an appointment for a foot scan.

Download Social Media Graphic to share with Patients

Joint Replacement

Suggested copy for social media post: Repetitive stress on the body and the way you walk can wear out your joints. Before you consider surgery we suggest trying a safe, non-invasive treatment in Foot Levelers custom orthotics. Call to schedule a foot scan!

Download Social Media Graphic to share with Patients

Knee Pain

Suggested copy for social media post: Have knee pain? The source could be from your feet. Give us a call to schedule an appointment for Foot Levelers custom orthotics. They come with a 1-year, 100% guarantee!

Download Social Media Graphic to share with Patients

Why Custom

Suggested copy for social media post: Off-the-shelf orthotics may cause more harm then help. That’s why we recommend Foot Levelers custom orthotics. They are made for your exact needs. Call us to discuss whether Foot Levelers custom orthotics are a good option for you.

Social Media Videos

Download these videos and upload them to your social media accounts.

NEWSLETTERS, FLYERS, POSTCARDS

Newsletters

Download Newsletter to share with patients

Importance of Custom Orthotics Newsletter

Download Newsletter to share with patients

Your Feet Could Be Causing Your Back Pain

Download Newsletter to share with patients

Every Shoe
Tells a Story

Download Newsletter to share with patients

Impact of collapsed arches on the body

Flyers

Postcard

Download Newsletter to share with patients

Reorder Postcard

This postcard can be downloaded and edited to put your contact information on it. If you need assistance, please email .

OUTREACH TOOLS

SUGGESTED PHONE CALL SCRIPT TO LET PATIENTS KNOW YOU ARE OPEN:

Hi there,
 
It's [YOUR NAME] from [CLINIC NAME].
 
How are you doing?
 
I'm calling to let you know we are open, and we'd like to get an appointment scheduled for you. When is a good day and time to have you in?
 
When you get here, we are going to scan your feet and discuss why custom orthotics are a good fit for you. It won't take long at all.
 
We're really looking forward to seeing you.
 
Take care.

SUGGESTED BULLET POINTS FOR RE-ORDER PHONE CALL:

Hi [PATIENT NAME],

It’s [YOUR NAME] from [CLINIC NAME].

I’m checking in to see if you are ready for a new pair of orthotics.

  • According to our records, it's time for a new pair of custom orthotics
  • We also want to ensure you have support for all of your different shoe types
  • You don’t need to come in the office. We can place the reorder for you over the phone!
  • [OPTIONAL] And since you have ordered before, there’s a discount!

EMAIL COPY FOR OFFICE RE-OPENING

Hi there,
 
Our office has re-opened and we are very excited to have you return for care.
 
We have taken several precautions to ensure your safety and our staff’s safety. [OPTIONAL – INSERT LINE ABOUT THE MEASURES YOU HAVE TAKEN]
 
Since it’s been a while, during your next appointment we are going to scan your feet and discuss whether custom orthotics are a good option for you. 
We are very much looking forward to seeing you soon.
 
Please give us a call to schedule an appointment.
 
Take care.
 
[PRACTICE NAME]
 
[CONTACT INFORMATION]

SAMPLE EMAIL FOR REORDERS

Hi there,

I know you are enjoying your custom orthotics, but it may be time for a new pair - or additional pairs - of Foot Levelers custom orthotics!

Since you have ordered orthotics within the past 2 years, you don’t even need to come into the office to be re-scanned and we can offer you a discount [OPTIONAL]!

Continuous use, changes in activity levels, and choice of shoe styles can affect how your custom orthotics fit. For example, dress shoes tend to be narrow and more confining than athletic shoes, so the same orthotics cannot be worn in both styles.

To place your order, we just need to discuss what type of shoe you would like to put your new pairs into.

Please give us a call, and we can start the process of getting you a new pair!

We value you as a patient and want to help you maintain a healthy, pain-free lifestyle.

Talk to you soon!

FOLLOW UP EMAIL [DID NOT PURCHASE ORTHOTICS]

Hi there,

Thank you for your recent visit!

Research shows problems in the feet can have ripple effects throughout the body, and can contribute to pain in the low back, knee, hip, andotherjoints.

Custom-made orthotics helpreduce your pain and increase your comfort. Here is a great video explaining how custom orthotics work: https://www.footlevelers.com/overview

Our patients who have ordered Foot Levelers custom orthotics have great results and long-term benefits, and we believe you will have the same experience.

Give us a call to discuss, and we can place an order for you over the phone.

We look forward to hearing from you.

 

Yours In Health,
[PRACTICE NAME]

CASTING KIT EMAIL

Hi there,

We hope you are staying safe during these uncertain times.

We want to ensure you have foundational support during this time of social distancing.

An option we discussed during your visit is Foot Levelers custom orthotics. Balancing your feet helps reduce pain throughout your body, while also making your footwear more comfortable.

In most circumstances custom orthotics require a visit to the office. However, we have another option for you to consider which is as easy as stepping in a foam box. You can do this from home, and it’s very easy!

Please give us a call to discuss this.

We believe you will benefit greatly by having custom support.


Take care.
[PRACTICE NAME]

PATIENT LIST: 
Patients staying away because of social distancing? A patient list provides you with the patients who have ordered orthotics in the past 2 years. It's a great way to place Reorders without patients needing to come in! 
or call us! 800.553.4860
Tip: Did you know you can place Reorders through the Kiosk software?
Watch this video to learn how!