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Foot Levelers Press Kit



Foot Levelers is the world’s leading provider of custom-made orthotics. We also design custom orthotic footwear like our lines of Shoethotics®, Sandalthotics®, custom orthotic flip-flops, and other therapeutic products, serving healthcare professionals and their patients for over 65 years.





  • Year Founded: 1952, Dubuque, Iowa
    • Moved to current headquarters in Roanoke, Virginia: 1988
  • Privately Held
  • A B2B Company: Foot Levelers is a medical device distributor and does not currently sell products directly to patients. Patients must see a qualified healthcare provider to be assessed and fitted for our custom products.
  • About Our Customers: Foot Levelers serves mainly Chiropractors. We also work with providers in Podiatry, Physical Therapy, Massage Therapy, and many other healthcare professions.
  • Office locations:
    • Roanoke, Virginia, U.S.A. (headquarters)
    • Sydney, Australia
  • Countries Served: Over 80
  • Owner and CEO: Kent S. Greenawalt — See Bio enclosed


Foot Levelers Inc.
518 Pocahontas Ave.
Roanoke, Virginia 24016
Phone: 540.345.0008



Nicole Dufour
CPR Communications

201.641.1911 x 54

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Kent. S. Greenawalt, Chairman and CEO

Bio: Kent S. Greenawalt is CEO of Foot Levelers, Inc., a Roanoke-based company which designs and manufacturers custom-made foot orthotics, products that have helped millions of patients overcome pain and improve their health. Now in its 65th year of business, Foot Levelers has operated in Roanoke since 1988. Kent is also the founder and Chairman of the Foundation for Chiropractic Progress, a 501(c)3 non-profit that strives to promote the benefits of Chiropractic care to the public.

Kent has helped revolutionize the way healthcare providers treat patients by developing and patenting dozens of products in the United States and abroad. The orthotics designed by Foot Levelers—each pair custom-built based on a 3D mold or scan of a patient’s feet—are backed by more research than any other competing product with dozens of articles that speak to their efficacy in treating pain, improving athletic performance, and enhancing overall wellness.

As Chairman of Foot Levelers’ Educational Division, Kent leads the way in providing educational seminars for healthcare providers around the globe. Kent is an avid philanthropist, supporter of research and education, and the recipient of dozens of awards. He has served on the United States Bone and Joint Decade (USBJD) Board as a member at large.

Jamie Greenawalt, Senior Vice President
Steve Stone,
Senior Vice President
Scott Roupe, Vice President, Finance

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Whether it’s relief for low back pain or joint pain; support and comfort for the diabetic foot; or simply a desire to reach peak performance in sports or in life, Foot Levelers has a custom orthotic that’s right for every patient.

Foot Levelers custom-made functional orthotics are…

  • Scientifically proven to help relieve pain, improve the body’s performance
  • Backed by dozens of research studies and over 65 years of experience
  • Custom-made, hand-crafted for the patient’s unique health needs and goals
  • Covered by a 1-year, 100% money back guarantee

Why we’re different

3 Arch Advantage™, exclusive to Foot Levelers: Each foot has three arches, not just one. Only Foot Levelers custom-made orthotics are designed to balance and support each of the foot’s three arches, with patented 3 Arch Advantage™.

The Power of Custom Orthotics comes from their unique architecture based on a 3D image or foam impression of the feet, performed by a skilled health professional. No two pairs are alike.

Your Feet are Just as Unique as Your Fingerprints. That means your size 9 feet are not the same as your neighbor’s size 9 feet (in fact, if you’re like most people, there are even significant differences between your right foot and left!).

Mass-produced over-the-counter insoles can only address general conditions, for “general feet,” as if such a thing exists. They can’t account for differences between the right and left foot, and they certainly can’t include specific corrections and accommodations for a patient’s specific feet, body and health condition(s).


“Foot Levelers’ custom orthotics have made my life a lot better. For years, I could not stand or walk on hard surfaces without serious pain in my legs and back. With Foot Levelers, I can walk and stand on hard surfaces for a much longer period of time.”
- Ted W.

“I was having a lot of back pain and decided to have a foot scan performed. I had previously purchased three different types of orthotics over the years with very little results. They never really felt comfortable. I decided to purchase custom orthotics by Foot Levelers… They felt good immediately! It has contributed to less foot and back pain.”
- Judith

“I am a high school student and play multiple sports. My feet spend a lot of time in football cleats and track spikes. They had started to hurt so I had a foot scan done. It turns out I was not getting enough support in my shoes and the bones of my feet where starting to separate. I had custom orthotics made for my tennis shoes and after a few weeks my feet started feeling great again!”
- Nick

“I’m writing to share a great big ‘Thank You!’ Last spring I was having intense issues with a neuroma, and as a long distance backpacker, this was a big problem. I visited my Chiropractor and she adjusted my feet and measured me for a pair of Foot Levelers orthotics.

I’ve had custom orthotics for years, but was amazed when these arrived within a week - it was like going from a Volkswagen Bug to a Rolls Royce. I received them in June, right before I began a 530-mile backpack trip. I began the trip with some trepidation since my neuroma was still acting up. The more I walked with the Foot Levelers, the better my foot felt! Six weeks later, I finished my hike and I am ever so grateful to my Chiropractor and to Foot Levelers for helping make that possible.”

Sandy Borden

Nevada City, California

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Foot Levelers custom orthotics are worn by professional athletes like NFL players and pro golfers and by folks around the world who just want to live happier, healthier, more pain-free lives. Founded by a Chiropractor in 1952 to help his patients’ results improve, today Foot Levelers serves nearly half of the Chiropractors in the United States and thousands more around the world.

  • A B2B Company: Foot Levelers is a medical device distributor and does not currently sell products directly to patients. Patients must see a qualified healthcare provider to be assessed and fitted for our custom products.
  • While Foot Levelers serves mainly Chiropractors, we also work with experts in Podiatry, Physical Therapy, Massage Therapy, and many other healthcare professions.

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Founded in 1952, 2022 marked Foot Levelers’ 70th Year of helping patients lead happier, healthier, more pain-free lives. Here are just some of the ways that we’re celebrating— plus a look back at the things that make us, us.


Workout for Payout
By working out and staying fit, employees can earn free, 100% employer sponsored healthcare, plus extra vacation days, gift cards, orthotics, shoes, and more. Foot Levelers also has an on-site gym and free personal trainer that works with employees twice a week to meet their fitness goals.

Cruising with our Colleagues
Yes, you read that right! Every five years, Foot Levelers treats employees to a tropical cruise. Take in the breathtaking sights while cruising with your co-workers on a fun-filled vacation, courtesy of the company.

Halloweeeeeeen! (and other goofy celebrations)
We take the holidays seriously. Every year departments compete for who has the best group costume.

The Foot Levelers Blue Ridge Marathon
Known as America’s Toughest Road Marathon, over the past seven years, it has contributed more than $3.2 million to the local economy. We’re not just the title sponsor— dozens of our employees volunteer and compete.

Opportunities for Professional Development through courses, training and more.


Foot Levelers knows we wouldn’t be what we are today without the support of our doctors, our patients, and the communities we serve. Giving back is important to us.

9/11 Relief: Two of this country’s bleakest moments spurred our CEO to create a challenge among his Chiropractic network, pledging to match up $200,000 to aid 9/11 families and relief efforts. Not only was the gift matched; it topped out at $600,000.

Hurricane Katrina: Again in 2005, when Hurricane Katrina devastated New Orleans, Kent put out the same challenge, again raising close to $600,000 toward relief efforts.

Ontario Wildfires and West Virginia Floods: In 2016, Foot Levelers donated over $75,000 worth of shoes to victims of the massive wildfires in Canada and to the flood victims of Greenbrier County, West Virginia.

Junior Achievement of Southwest Virginia: Kent recently challenged the community to raise money for Junior Achievement of Southwest Virginia by offering to match up to $50,000 (if the challenge was completed within 5 days!). Over $55,000 was raised as a result, for $105,000+ total toward Junior Achievement’s youth programs.

Supporting the Chiropractic Profession: Over the years, Foot Levelers has opened a number of Chiropractic health centers and educational campus buildings, funded Chiropractic research studies, established college scholarships for aspiring DCs, and more. Foot Levelers also hosts dozens of educational seminars and free webinars each year, all aimed at helping the Chiropractic practitioner be the best DC he or she can be.

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